The Importance of Logo for any Organisation Essay

The Importance of Logo for any Organisation - Essay Example Logo Of Fila 11 Conclusion 12 Recommendations 13 Bibliography And References 15 EXECUTIVE SUMMARY The report explains the importance of logo for any organisation and how important logo is in communicating the offerings and values of the organisation to the target audience as well as the society. The report explains that the logo should be prepared considering different aspects and management should pay a lot of attention while deigning of logo. As logo is a critical marketing tool which is not changed every year therefore it is important that the management comes up with a logo that is able to reflect the existing and future offerings of the company, the industry in which is operating, the products and services that the company would like to offer, the values of the organisation and the brand image. It is very important that the logo of the company should be catchy, engaging and pleasing to the eyes of the target audience. The logo should be able to communicate important features or characteristics that differentiate the organisation from others. Importantly, logo should make the firm stand out and logo should look prominent when logos of other firms in the industry are compared. The report analyses the logo of Zara, a retailer that offers clothing and other accessories for men, women and kids. The logo of Zara and what it communicates to the people is studied and its logo has been compared with other logos in the fashion industry. Recommendations have been given in order to improve the logo so that it becomes more appealing and more engaging for the target audience. introduction Logo is a graphical image or icon or a trademark used by organisations to reflect their name so that people are able to recognize the organisation (Design, 2005). Logo is the identity of the business and organisations around the world spent a lot of time in designing their logos as logo reflect the company and a dull or a common logo would not be able to attract customers or help people recognize the brand (Williamson, 1994). It is important for organisations to differentiate their logo from others so that they are able to recognize at once when they glance at the logo (Rivers, 2002). Logo is considered as one of the most important marketing tools as it is used in different places like promotional tools such as brochures, flyers, advertisements, and other marketing material (Duffy, & Hopper, 2003). A good logo helps in communicating what the company is about and what it can offer to its customers whereas a poor logo confuses people and they are unsure what the company is about and what it could offer to customers (Olins, 2003). The shape, colours and how the name or logo is presented is important as it gives the idea of the presentation of the company and if an organisation have not focused on its logo which is the symbolic representation of the company, then how it could offer quality products to its customers (Pavitt, 2002). This report analyses logo of one of the firms in the fashion industry, Zara. The logo is Zara is confusing as it is not able to represent what the company offers. Selection of Logo Zara is one of the leading fashion brands in the international industry offerings variety of clothing and different accessories for people of all ages. The company has its he adquarters in Arteixo, Spain and it has been operating since 1975. Zara offers clothing products for men, women as well as kids. There are lots of variety available for each group of people as one can find jackets, sweaters, blazers, shoes, jeans, shirts, t-shirts etc (Tiplady, 2006). Zara has been described as one of the most innovative retailers internationally by Louis Vuitton (CNN, 2001). As it has been claimed that Zara is one of the most innovative retailers therefore the company should have a logo that could

Cultural Literacy Essay Example | Topics and Well Written Essays - 250 words

Cultural Literacy - Essay Example Firstly, it multiplies access to practices, ideas and people that can make positive contributions to our societies. Secondly it helps us understand ourselves more deeply. The knowledge of language makes one understand and use values and beliefs of a particular culture in the manner that the norms of that society demand as seen in the use of idioms, proverb and allusions. On the other hand, knowledge of the languages of other cultures will also help individuals understand the beliefs and values of those cultures. For instance, the knowledge of English has made people whose primary language is not English to learn more about the English Culture starting with their origin, values, beliefs and use of technology. In this way, people are able to operate machines, use computers and other technologies by using the English language or so. The knowledge of language makes these people understand themselves better in their society and rate themselves about who they are in the face of other cultu res. They become aware of their own implicit beliefs and therefore adopt those that are legitimate. Again, cultural literacy has also unveiled shortfalls in certain cultural beliefs and values. Because of the knowledge of western cultures, many people, who initially got stuck in their very primitive cultural beliefs and values are now taking new life styles.

Using differentiation find the difference between maximum and minimum Speech or Presentation

Using differentiation find the difference between maximum and minimum heights for both the roller coasters - Speech or Presentation Example In the laboratory, one tries to establish cause and effect relationship of a phenomenon. Due to various objective difficulties, many relationships cannot be established through laboratory experiments. This is when the relationship is established through mathematical formulas that model a phenomenon or object. Then by changing the values of one or more variables one can get the answers needed in the real world problems. This assignment does not report either development of a mathematical model or present a mathematical model. It uses a mathematical model to derive certain cause and effect relationship. The assignment uses two different models that describe at what height from the ground a coaster will be located at a certain period. The model expressed by the equation h (t) = - 2 t3 + 34 t2 – 128 t + 96 describes the location of a coaster from the ground for 12 seconds after it comes out of the loop. The given equation is a third degree polynomial equation where the dependent variable is height and the independent variable is time. The scope is to determine maximum and minimum heights from the ground level. The maximum and minimum will be found through the derivatives of the equation. The condition for maximum is h’ (t) = 0, and h† (t) is negative. The condition of minimum is h’ (t) = 0, and h† (t) is positive (Lawrence Spector n.d.). Figure 1 shows the movement of the coaster for 12 seconds (Microsoft Corporation

Learning Team Collaboration Worksheet Essay Example for Free

Learning Team Collaboration Worksheet Essay 1. What are the advantages of having diversity in a collaborative learning environment? The point of any collaboration is to bring together different ideas for one solution. By exchanging opinions, everyone can decide what works best for the group. When too many like minded people come together, they dole out the same product. If a group contains all organizers or thinkers, they might have a 10 page paper of all conflicting ideas because they couldn’t agree on one topic. History’s bloodiest events usually started with one group of likeminded people pushing their ideas onto the rest of the world. 2. How might factors such as learning and work styles affect your team’s collaboration? Having a diverse set of people in a group can only improve it. Thinkers can look at a topic from all sides, which can help a team anticipate arguments and have an answer ready. Givers can be the voice of reason, helping the group stay on task when an organizer or thinker is stuck on a non consequential detail. Adventurers think outside the box, they may come up with the topic itself or can be counted on to liven up a stale presentation. Organizers are decisive; choosing what information stays, what gets tossed, where it fits, and how to best unify a paper. Like Henry Ford’s assembly line, each person has a role that has to be met for the product to be finished. 3. How can critical thinking improve your team’s collaboration? Being in a team can generate original and creative ideas, making for an interesting project. Critical thinking is the research and facts to uphold those ideas. This involves finding credible sources with valid facts. This question is kicking my butt! I’ll get it eventually. 4. What are methods for improving team writing? Prewriting is the longest step in the writing process, involving the overall topic of a project and all the research. This is where a team can contribute ideas and opinions, and a rough draft is formed. After this process is finished, the actual writing should be simple. The second draft could be written by one person to ensure that it stays in one voice throughout the paper. Then the team can review the draft and make changes as needed.

Reflective Essay on Personal Strengths

Reflective Essay on Personal Strengths Personal Strengths 2 Introduction StrengthsQuest is a personality assessment tool used by career-oriented companies and schools to help determine what careers a given person might be suitable for. This is a test approximately 150 questions long, that measures ones top five personality strengths, so that those top five may be recognized and utilized in a proficient manner within that persons career. This maximizes ones workable efficiency. This report will analyze my top five personal strengths and make a correlation between them and my future career endeavors. Personal Strengths Themes My top five personal strengths are Belief, Responsibility, Competition, Developer, and Relator. In order to further discuss these strengths, one must have a basic understanding of what goes into each strength theme. Belief   Ã‚  Ã‚  Ã‚  Ã‚  If you possess a strong Belief theme, you have certain core values that are enduring. These values vary from one person to another, but ordinarily your Belief theme causes you to be family-oriented, altruistic, even spiritual, and to value responsibility and high ethics-both in yourself and others. These core values affect your behavior in many ways. They give your life meaning and satisfaction; in your view, success is more than money and prestige. They provide you with direction, guiding you through the temptations and distractions of life toward a consistent set of priorities. This consistency is the foundation for all your relationships. Your friends call you dependable. â€Å"I know where you stand,† they say. Your Belief makes you easy to trust. It also demands that you find work that meshes with your values. Your work must be meaningful; it must matter to you. And guided by your Belief theme it will matter only if it gives you a chance to live out yo ur values (StrengthsQuest 2010). Personal Strengths 3 Responsibility   Ã‚  Ã‚  Ã‚  Ã‚  Your Responsibility theme forces you to take psychological ownership for anything you commit to, and whether large or small, you feel emotionally bound to follow it through to completion. Your good name depends on it. If for some reason you cannot deliver, you automatically start to look for ways to make it up to the other person. Apologies are not enough. Excuses and rationalizations are totally unacceptable. You will not quite be able to live with yourself until you have made restitution. This conscientiousness, this near obsession for doing things right, and your impeccable ethics, combine to create your reputation: utterly dependable. When assigning new responsibilities, people will look to you first because they know it will get done. When people come to you for help-and they soon will-you must be selective. Your willingness to volunteer may sometimes lead you to take on more than you should (StrengthsQuest 2010). Competition   Ã‚  Ã‚  Ã‚  Ã‚  Competition is rooted in comparison. When you look at the world, you are instinctively aware of other peoples performance. Their performance is the ultimate yardstick. No matter how hard you tried, no matter how worthy your intentions, if you reached your goal but did not outperform your peers, the achievement feels hollow. Like all competitors, you need other people. You need to compare. If you can compare, you can compete, and if you can compete, you can win. And when you win, there is no feeling quite like it. You like measurement because it facilitates comparisons. You like other competitors because they invigorate you. You like contests because they must produce a winner. You particularly like contests where you know you have the inside track to be the winner. Although you are gracious to your fellow competitors and even stoic in defeat, you dont compete for the fun of competing. You compete to win. Over time you will come to avoid contests where winning seem s unlikely (StrengthsQuest 2010). Developer   Ã‚  Ã‚  Ã‚  Ã‚  You see the potential in others. Very often, in fact, potential is all you see. In your view no individual is fully formed. On the contrary, each individual is a work in progress, alive with possibilities. And you are drawn toward people for this very reason. When you interact with others, your goal is to help them experience success. You look for ways to challenge them. You devise interesting experiences that can stretch them and help them grow. And all the while you are on the lookout for the signs of growth-a new behavior learned or modified, a slight improvement in a skill, a glimpse of excellence or of â€Å"flow† where previously there were only halting steps. For you these small increments- invisible to some-are clear signs of potential being realized. These signs of growth in others are your fuel. They bring you strength and satisfaction. Over time many will seek Personal Strengths 4 you out for help and encouragement because on some level they know that your helpfulness is both genuine and fulfilling to you (StrengthsQuest 2010). Relator   Ã‚  Ã‚  Ã‚  Ã‚  Relator describes your attitude toward your relationships. In simple terms, the Relator theme pulls you toward people you already know. You do not necessarily shy away from meeting new people-in fact, you may have other themes that cause you to enjoy the thrill of turning strangers into friends-but you do derive a great deal of pleasure and strength from being around your close friends. You are comfortable with intimacy. Once the initial connection has been made, you deliberately encourage a deepening of the relationship. You want to understand their feelings, their goals, their fears, and their dreams; and you want them to understand yours. You know that this kind of closeness implies a certain amount of risk-you might be taken advantage of-but you are willing to accept that risk. For you a relationship has value only if it is genuine. And the only way to know that is to entrust yourself to the other person. The more you share with each other, the more you risk t ogether. The more you risk together, the more each of you proves your caring is genuine. These are your steps toward real friendship, and you take them willingly (StrengthsQuest 2010). Career Correlations   Ã‚  Ã‚  Ã‚  Ã‚  Physical fitness has always been my passion. I am currently working on getting a Bachelors degree in exercise science. With that being said, I have two routes that I would like to go. I would either like to be an athletic coach of some kind, or a personal trainer. With the strength themes I exhibited, these career fields are somewhat perfect for me.   Ã‚  Ã‚  Ã‚  Ã‚  With the strength theme, Belief, I want nothing more than to make a difference in peoples lives, through the avenue of physical fitness. By doing this, I can be happy with myself even if I dont make a ton of money. I believe that if you love what you do, the money will fall in to place (Ted Leonsis 2010). I am a big advocate of having a purpose in everything you do, whether large or small. My Belief, is that, I can have a positive influence on someones life, and Personal Strengths 5   Ã‚  Ã‚  Ã‚  Ã‚  teach them values and help them achieve personal goals they have set for themselves, through sports or working out.   Ã‚  Ã‚  Ã‚  Ã‚  Responsibility is my next theme, which gives me accountability to my future â€Å"clients† and â€Å"players.† I am not one to give up in anything when something doesnt go my way. If I commit to something, theres no turning back from it (Rotegà ¥rd,A.,Moore,S.,Fagermoen,M.,Ruland,C. 2010). If I cannot accomplish something or make a mistake, I dont try to make excuses, but rather, learn from it and move on. It is that sense of Responsibilty.   Ã‚  Ã‚  Ã‚  Ã‚  Competition is a great strength theme for me, especially given the option of coaching. Competition is a way that I can measure my work ethic and achievement motivation. I have a need to compare and contrast myself with others around me (Vetter,R.,Symonds,M. 2010). Not in the sense that I am better than they are, but constantly trying to better myself, by learning from those who I feel are better competitors. Competition can be a great asset when used right.   Ã‚  Ã‚  Ã‚  Ã‚  Developer is another great strength, because it can be applied, so easy, to both personal training and coaching as well. I think it is necessary for both too. I am good at seeing the â€Å"big picture† in people. I can see how someone may be good at something, but then know how to tweak their skills enough to help make them great at it. Through precision, non-complacency, and attention to details, I can help bring out the potential in others (Mark Helfand 2005). This is a huge driving force for me.   Ã‚  Ã‚  Ã‚  Ã‚  Finally, Relator is the last of my top five strength themes. Relator allows me to connect with those I work with. Empathy is so very important to both athletics and personal training. Personal Strengths 6 When you can see through someone elses eyes, you can share a bond with them that allows you to use a leadership role, by giving advice and making corrections without being questioned. It builds trust between both parties and allows for more efficient goal achievement.   Ã‚  Ã‚  Ã‚  Ã‚  These top five strength themes that I exhibit, I believe, are not only perfect for coaching or personal training, but are, absolutely necessary in being successful as well. Personal Strengths References Mark Helfand. (2005). Using Evidence Reports: Progress And Challenges In Evidence-Based Decision Making.Health Affairs,24(1),123-127. Ted Leonsis. (2010,April). How to Build a Happy Company.Newsweek,155(15). Rotegà ¥rd,A.,Moore,S.,Fagermoen,M.,Ruland,C..(2010). Health assets: A concept analysis. International Journal of Nursing Studies,47(4),513. Vetter,R.,Symonds,M..(2010). CORRELATIONS BETWEEN INJURY, TRAINING INTENSITY, AND PHYSICAL AND MENTAL EXHAUSTION AMONG COLLEGE ATHLETES.Journal of Strength and Conditioning Research,24(3),587-96.

Japanese Internment (Diary) :: essays research papers

My name is Makino Toshio and I am a second generation Japanese-American. My father moved to Hawaii before coming to the mainland, like most Japanese-Americans. Before World War II, I worked on a Japanese truck farm. When Japan attacked Pearl Harbor, tension was bad for any Japanese-American in the United States. Many people in the United States did not trust people with Japanese ancestry. A store that I usually shop at had a sign in the window saying, â€Å"We don’t want any Japs back here-EVER! Within hours after the bombing of Pearl Harbor at Hawaii, FBI agents went house to house and rounded up 1,212 Japanese in the U.S. mainland and Hawaii islands. Most of the arrests were prominent leaders in Japanese communities. All of them were taken to unknown destinations and treated as Prisoners of War. Even Japanese-Americans who were born in this country were mistakenly thought to be loyal to Japan. There were a lot of rumors that Japanese Americans were helping Japan by using special codes to make contact with them. There is no evidence that Japanese Americans were spying for Japan. Inspite of the fact that there was absolutely no proof that Japanese Americans were disloyal to America, the federal government and its leaders decided that no one of Japanese ancestry could live in the west coast of the United States. On the morning of February 19, 142, President Franklin D. Roosevelt issued Executive Order 9066, which began this prohibition. News came to use that we were going to have to move to internment camps. We had a couple months to prepare to go to the internment camps. Some people in other areas only had a couple of days. We learned about the Relocation Centers through posters that had been posted and from talking to other people. The United States called it a Relocation Center so it didn’t sound as harsh as internment camp. Other than that we heard nothing and had no idea what to expect. We had to report to Tulare Relocation Center. We had no idea how long we were going to be at the center. Later, when the relocation camps were built, we were taken by troop trains to Gila Relocation Center in Arizona. I got work at the camp post office which handled more than a half million dollars in stamps. It was an 8-5 job and, in between, I did what I could to have fun like go to dances or the movies.

Puerto Rico and the United States Essay -- American History Puerto Ric

Puerto Rico and the United States Since Puerto Rico was first discovered by Christopher Columbus on November 19, 1493, and Spanish colonization ensued in 1508, Puerto Rico has experienced all of these pressures of identity and culture. When Columbus first arrived he found the island populated by thousands of Taino Indians who made the mistake of showing Columbus gold nuggets in the river. This was all Spain needed to finance its crown. Differences between the Spaniards and the Taints began around two years later when Diego Salcedo was killed by the Indians. The Taino Indians revolt against the Spaniards was met with no success and many left the island or fled into the mountains where they began new lives. Though living in the secluded mountains, the Tainos were still colonists of Spain, but at heart were Borinquens. Even though they were a part of the "State" of Spain, i.e. a legal and political organization, with the power to require obedience and loyalty from its citizens. (Morris, p.12) the Tainos were a Nation or "a self defined community of people who share a sense of solidarity based on a belief in a common heritage and who claim political rights that may include self determination, history, language, culture and territory". (Morris, p. 12) This was the beginning of the Foundation of the four storeyed building. In Jose Luis Gonzalez's article Puerto Rico, The Four Storeyed Country and Other Essays he too uses the metaphor of floors, stairs or foundation. Gonzalez saw that Puerto Rico's foundation though has grown more and more obscure over time, either by Puerto Ricans or other people who have transferred or erased the first and second floors. (Prof. Figueroa, lecture notes of 9/15/98) In Rosario Fe... ...tality and their way of life. The question is how much longer will it going on being this way? Bibliography: Fernandez, Ronald. The Disenchanted Island: Puerto Rico and the U.S. in the Twentieth Century. 2d. ed. (Westport, Conn.: Praeger, 1996). Ferre, Rosario. The House on the Lagoon. (New York: Farrar, Straus and Giroux, 1995). Glasser, Ruth. My Music is My Flag: Puerto Rican Musicians in New York and their Communities, 1917-1940. (Berkeley: University of California Press, 1996). Gonzalez, Jose Luis. "The Four-Storey Country," in The Four-Storey Country and Other Essays. (Princeton: Marcus Weinner, 1993). Morris, Nancy. , Puerto Rico: Culture, Politics, and Identity. (Westport, Conn.: Praeger, 1995). Rigau, Jorge. Puerto Rico 1900. Santiago, Roberto (ed.), Boricuas: Influential Writings—An anthology. (New York: Ballantine Books, 1995). Puerto Rico and the United States Essay -- American History Puerto Ric Puerto Rico and the United States Since Puerto Rico was first discovered by Christopher Columbus on November 19, 1493, and Spanish colonization ensued in 1508, Puerto Rico has experienced all of these pressures of identity and culture. When Columbus first arrived he found the island populated by thousands of Taino Indians who made the mistake of showing Columbus gold nuggets in the river. This was all Spain needed to finance its crown. Differences between the Spaniards and the Taints began around two years later when Diego Salcedo was killed by the Indians. The Taino Indians revolt against the Spaniards was met with no success and many left the island or fled into the mountains where they began new lives. Though living in the secluded mountains, the Tainos were still colonists of Spain, but at heart were Borinquens. Even though they were a part of the "State" of Spain, i.e. a legal and political organization, with the power to require obedience and loyalty from its citizens. (Morris, p.12) the Tainos were a Nation or "a self defined community of people who share a sense of solidarity based on a belief in a common heritage and who claim political rights that may include self determination, history, language, culture and territory". (Morris, p. 12) This was the beginning of the Foundation of the four storeyed building. In Jose Luis Gonzalez's article Puerto Rico, The Four Storeyed Country and Other Essays he too uses the metaphor of floors, stairs or foundation. Gonzalez saw that Puerto Rico's foundation though has grown more and more obscure over time, either by Puerto Ricans or other people who have transferred or erased the first and second floors. (Prof. Figueroa, lecture notes of 9/15/98) In Rosario Fe... ...tality and their way of life. The question is how much longer will it going on being this way? Bibliography: Fernandez, Ronald. The Disenchanted Island: Puerto Rico and the U.S. in the Twentieth Century. 2d. ed. (Westport, Conn.: Praeger, 1996). Ferre, Rosario. The House on the Lagoon. (New York: Farrar, Straus and Giroux, 1995). Glasser, Ruth. My Music is My Flag: Puerto Rican Musicians in New York and their Communities, 1917-1940. (Berkeley: University of California Press, 1996). Gonzalez, Jose Luis. "The Four-Storey Country," in The Four-Storey Country and Other Essays. (Princeton: Marcus Weinner, 1993). Morris, Nancy. , Puerto Rico: Culture, Politics, and Identity. (Westport, Conn.: Praeger, 1995). Rigau, Jorge. Puerto Rico 1900. Santiago, Roberto (ed.), Boricuas: Influential Writings—An anthology. (New York: Ballantine Books, 1995).